14 Oct 2012
Have the recent updates hurt your rankings?
Since February, it seems almost every few weeks there is another Google update that is changing the search engine rankings. It’s been a wholesale change in how sites are ranked and frankly, it has put many people out of business.
The first update attacked what Google considered unnatural links (meaning a ton of links pointing to a site that seemed unusual in Google’s eyes.)
15 Feb 2013
Now that’s the good news. The bad news is it’s not always easy. The information available is general and non specific. Everyone has an opinion and if you’ve been hit, it’s devastating. Truth of the matter, even if you didn’t get hit, you need to know how to keep your site or any site you might build Panda and Penguin friendly. Most good SEO’s are great at SEO. Usually they suck at writing copy. Meet my friend Eric–he falls into that category.
I find it remarkable that there is such a frenzy because of the recent Google Updates. Search Engine Land has it right–go back to the basics when it comes to Local Marketing. Check out their article on five things you can do to increase local visibility.
See on searchengineland.com