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Have the recent updates hurt your rankings?

Since February, it seems almost every few weeks there is another Google update that is changing the search engine rankings.  It’s been a wholesale change in how sites are ranked and frankly, it has put many people out of business.

The first update attacked what Google considered unnatural links (meaning a ton of links pointing to a site that seemed unusual in Google’s eyes.)

The next one attacked sites that were not considered high quality.  Then there was the update that attacked what was considered over-optimization.
Here are seven tips to help you recover from this.


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Now that’s the good news. The bad news is it’s not always easy. The information available is general and non specific. Everyone has an opinion and if you’ve been hit, it’s devastating. Truth of the matter, even if you didn’t get hit, you need to know how to keep your site or any site you might build Panda and Penguin friendly. Most good SEO’s are great at SEO. Usually they suck at writing copy. Meet my friend Eric–he falls into that category.

You might have noticed a change in your organic rankings in the last few weeks.  Google has yet again updated it’s algorthm–this time to get rid of what it considers web spam.  So, we can all grumble, but we need to cooperate with the big G.The below article goes into what penguin is and how we can use it to our advantage.

Life After Google Penguin – Going Beyond the Name

by David Harry,

May 16, 2012

In looking back at my recent posts here it seems, though not by design, there was a theme emerging. Have a look…

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I find it remarkable that there is such a frenzy because of the recent Google Updates.  Search Engine Land has it right–go back to the basics when it comes to Local Marketing.  Check out their article on five things you can do to increase local visibility.

See on searchengineland.com


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