Laura Betterly's

A blast from my past

Laura Betterly — Tue, 02 Apr 2013 17:31:14 +0000

Just found this video reel on YouTube from when I was the President of PCDJ. It truly was ahead of it’s time and I am still proud to have been a part of this.

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Best practices for reviews

Laura Betterly — Wed, 13 Mar 2013 22:30:30 +0000

Here’s a video I did on “the new rules” on reviews. Comment below!

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Lead Pages

Laura Betterly — Sun, 24 Feb 2013 22:21:51 +0000

I’m really excited about this. About two weeks ago I was struggling with several different themes and plugin for my lead and sales pages. Not that they were each horrible individually, it was more that they were each different and complex and it just took a long time to make them do what I needed [...]

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Testimonial–I’m quite proud of this one

Laura Betterly — Fri, 15 Feb 2013 14:20:40 +0000

Here is a picture we took together last fall at the SEO Rock stars event in Sacramento. What I found remarkable was he has built an agency with 150 clients and started with my training. I didn’t even know he existed, but he sought me out at the conference. I have to tell you hearing stories like these [...]

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Social Media Panel

Laura Betterly — Thu, 07 Feb 2013 20:34:02 +0000

2013 Marketers Cruise Social Media Panel from Seth Larrabee on Vimeo. This is a great panel that we did on this years Marketers Cruise. Enjoy!

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The cost of being excellent

Laura Betterly — Mon, 05 Nov 2012 01:13:05 +0000

So what is the value of the courses you have taken?

OK, I'm going to go on a bit of a rant here, but I think it's necessary. In the last several weeks I have gotten several emails from students feeling it is unfair to have to purchase a newer version of a course or a new course because they had paid for a similar course prior. I have to tell you, I was a bit offended. If the author of a course has to go through the trouble of researching the changes, learning the changes, figuring out the changes, rewriting or rerecording the curriculum, etc, don't you feel they deserve to get paid? I feel this even more true if it was/is a fairly low cost training and the person has bought it a while ago. If techniques and technology have changed and it's not as a result of the author/teacher, you have to look at it as cost of doing business. Accountants and Lawyers and any professional have go back to school for continuing education--and guess what? They pay for this. The schools that offer continuing education (and let's face it, there isn't any profession that doesn't need continuing professional education) don't do it for free. So why should authors/teachers who put their own time, effort and money to learn and distill the new information give it away for free? You're right, they shouldn't.

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Seven Tips for Higher Rankings

Laura Betterly — Sun, 14 Oct 2012 20:59:01 +0000

Since February, it seems almost every few weeks there is another Google update that is changing the search engine rankings. It's been a wholesale change in how sites are ranked and frankly, it has put many people out of business. The first update attacked what Google considered unnatural links (meaning a ton of links pointing to a site that seemed unusual in Google's eyes.) The next one attacked sites that were not considered high quality. Then there was the update that attacked what was considered over-optimization. Here are seven tips to help you recover from this.

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Pricing Models

Laura Betterly — Sat, 04 May 2013 21:17:29 +0000

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An Interview with Kevin Wilke

Laura Betterly — Sat, 23 Feb 2013 20:21:45 +0000

Meet Kevin Wilke of Nitro Marketing. He’s a very successful local marketer who teaches others on how to gain local clients. He was kind enough to sit down with me and talk about how he prospects for new clients. Enjoy the interview.

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Panda and Penguin Recovery is Possible

Laura Betterly — Fri, 15 Feb 2013 19:54:23 +0000

Now that’s the good news. The bad news is it’s not always easy. The information available is general and non specific. Everyone has an opinion and if you’ve been hit, it’s devastating. Truth of the matter, even if you didn’t get hit, you need to know how to keep your site or any site you [...]

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