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Hi. I'm doing a fake marketing campaign for the new alice in wonderland movie coming out in march for a high school marketing class. I'm trying to research the demographics and i'm assuming the movie is rated PG. Would you guys think they are targeting older children since the director is Tim Burton?? If I could get some info about how other movies remade by Tim Burton (Charlie and the chocolate factory) targeted their market, that would be great. Thanks.

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