Category Archive for: Laura Betterly

What I learned last year…

Being short doesn't mean I'm not smart... The last year has been a bit random.  I did a lot of great things and neglected a lot of others.  When I broke my hip on January 2, 2014 it set up a chain of events that really had me a bit out of control in my…

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My Confession

I’m back! I must confess…I’ve been neglecting you.  I’ve actually never been gone but it has been a cray year I know, I know…I’ve heard it all and know it’s true about keeping up with your mailing list and blog, but this has been a crazy year. Started off on Jan 1st by writing down…

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Testimonial–I’m quite proud of this one

Here is a picture we took together last fall at the SEO Rock stars event in Sacramento.

A blast from my past

Just found this video reel on YouTube from when I was the President of PCDJ.  It truly was ahead of it’s time and I am still proud to have been a part of this.

Best practices for reviews

Here’s a video I did on “the new rules” on reviews.  Comment below!

Social Media Panel

2013 Marketers Cruise Social Media Panel from Seth Larrabee on Vimeo.   This is a great panel that we did on this years Marketers Cruise.  Enjoy!

Happy Holidays!

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The cost of being excellent

So what is the value of the courses you have taken?

OK, I’m going to go on a bit of a rant here, but I think it’s necessary.

In the last several weeks I have gotten several emails from students feeling it is unfair to have to purchase a newer version of a course or a new course because they had paid for a similar course prior.  I have to tell you, I was a bit offended.  If the author of a course has to go through the trouble of researching the changes, learning the changes, figuring out the changes, rewriting or rerecording the curriculum, etc, don’t you feel they deserve to get paid?  I feel this even more true if it was/is a fairly low cost training and the person has bought it a while ago.

If techniques and technology have changed and it’s not as a result of the author/teacher, you have to look at it  as cost of doing business.  Accountants and Lawyers and any professional have go back to school for continuing education–and guess what?  They pay for this.  The schools that offer continuing education (and let’s face it, there isn’t any profession that doesn’t need continuing professional education) don’t do it for free.  So why should authors/teachers who put their own time, effort and money to learn and distill the new information give it away for free?  You’re right, they shouldn’t.

Seven Tips for Higher Rankings

Since February, it seems almost every few weeks there is another Google update that is changing the search engine rankings. It’s been a wholesale change in how sites are ranked and frankly, it has put many people out of business.

The first update attacked what Google considered unnatural links (meaning a ton of links pointing to a site that seemed unusual in Google’s eyes.)

The next one attacked sites that were not considered high quality. Then there was the update that attacked what was considered over-optimization.

Here are seven tips to help you recover from this.

AWeber Interview

I was asked to do an interview on the AWeber blog.  Click here to listen and download the free PDF Seven Marketing Steps.

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