You might have noticed a change in your organic rankings in the last few weeks.  Google has yet again updated it's algorthm–this time to get rid of what it considers web spam.  So, we can all grumble, but we need to cooperate with the big G.The below article goes into what penguin is and how we can use it to our advantage.

Life After Google Penguin – Going Beyond the Name

by David Harry,

May 16, 2012

In looking back at my recent posts here it seems, though not by design, there was a theme emerging. Have a look…

And that was all pre-Penguin no less. Seems my Spidey-sense was tingling. The world of search engine optimization just keeps getting more convoluted. Now more than ever, very little is clear.

To date I have not touched upon the Penguin update because, well, we just didn't know. There wasn't enough data to say much. Of course that really hasn't changed, but there are a few things we can certainly look at to help better understand the situation at hand.

But let's give it a go anyway shall we?

Penguins at the Googleplex

A Name is Just a Name

The first thing we need to consider is that there are numerous Google algorithm updates, some of which aren't named. In the weeks before the infamous Penguin rolled out, there was a Panda hit and another link update. The three of them, being within a five-week period, makes a lot of the analysis problematic….More at Life After Google Penguin – Going Beyond the Name

Again, the web after the Penguin update has created some upsets, but knowing exactly what Google wants and providing it, is the best way to have high rankings.