May 16, 2012
In looking back at my recent posts here it seems, though not by design, there was a theme emerging. Have a look…
- Google Penalty or Algorithm Change: Dealing With Lost Traffic – Explains the difference between penalties, filers and dampeners (as well as things you can do).
- SEO & Google: The Ugly Truth – Discusses spammy and quality SEO.
- Negative SEO: Looking for Answers from Google – Deals with the seeming potential for problems created by competitors.
And that was all pre-Penguin no less. Seems my Spidey-sense was tingling. The world of search engine optimization just keeps getting more convoluted. Now more than ever, very little is clear.
To date I have not touched upon the Penguin update because, well, we just didn't know. There wasn't enough data to say much. Of course that really hasn't changed, but there are a few things we can certainly look at to help better understand the situation at hand.
But let's give it a go anyway shall we?
A Name is Just a Name
The first thing we need to consider is that there are numerous Google algorithm updates, some of which aren't named. In the weeks before the infamous Penguin rolled out, there was a Panda hit and another link update. The three of them, being within a five-week period, makes a lot of the analysis problematic….More at Life After Google Penguin – Going Beyond the Name
Again, the web after the Penguin update has created some upsets, but knowing exactly what Google wants and providing it, is the best way to have high rankings.