The Evening Standard (in London) paper recently turned into a free publication. I understand that they did this as they believe the increased revenue from advertising (due to rise in readership levels) will be more than previously received with the cover price. Can they make money in other ways apart from advertising whilst being a free paper?
Agent, thanks for your take. I appreciate it. It will be interesting to see if the national papers go down the same route in the future. I guess it will depend ultimately on their readership volumes and moves taken by competitors.
they use several other instruments for income: lottery games, paid publications, sms games, getting sponsorships and donations…
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