Dean Crutchfield has worked with some of the world's most recognized brand consultancies, including Michael Peters, Landor, Luxon Carr?? … all » and currently Wolff Olins, where he has spent the last 6 years and presides on its executive leadership team. He has spoken around the world espousing the value of brands and has published articles on the power of branding and the convergence of new media in BrandWeek, AdWeek, MediaWeek and more. Dean believes that being “liked” as a brand is not enough and that we must shape brands people can truly love.
Duration : 0:36:16