Interactive Advertising Bureau

Joe Laszlo, Director of Research for the Interactive Advertising Bureau discusses the history of the IAB and what their role is in the mobile ecosystem.

Is it Art or Advertising? Is is ART or ADS? Is is Advertising or Art? WTF is IT? … Duration : 0:6:35

Dangers of Mobile Advertising

Location-based mobile text advertising is the hot trend in 2009 according to Wired magazine (see link below). You may finally receive a store discount when

The promise of mobile advertising

As Google is set to launch G1, Smaato’s Harald Niedhardt talks about trends in ads on the go Read more at: Duration : 0:11:27


Part of my job is writing adverts, so this video is close to my heart There are MILLIONS of these. Feel free to do your

El marketing en la telefonía móvil

Interesante ponencia sobre el presente, futuro y ejemplos de un buen marketing vía móviles. Ofrecida por Agustín Calvo, MoviDream y Julio Manso, Universal McCann. Duration