Hi Everyone,


I apologize for not getting this to you earlier this week, but I suspect the tools I want to tell you about will give you something to do over the weekend if you’re like me.


First off, I think you know my view on social networks.  I love them.  I’ve found www.linkedin.com and www.facebook.com very valuable to building business.  Here’s a link to a list of over 300 social networks http://mashable.com/2007/10/23/social-networking-god/  where you can end up finding like minded people based in your niche. 


A new network that just popped up is http://www.e-factor.biz/ .  This network is forentrepreneurs and potential investors. 


There are other networking resources for business.  You can create your own social network at www.ning.com .  No mess, no fuss, you can be up and running in minutes.


Then there is www.bebo.com that is a combination of a blog and social network.

Other authority sites for businesses and individuals  www.namyz.com and www.ryze.com .


If you want to know what is being said about you on the net you can buy a report and possibly get unwanted information eradicated by going to http://www.reputationdefender.com/ .


If you want to get your name on the first page of a web search, set up a blog at www.wordpress.com .  Other free blogs can be made at www.blogger.com and http://www.typepad.com/.  Some integrate with sites like www.digg.com so all you have to do is find an article that you like on Digg and with one button, post to your blog and share it with your audience.


Another interesting resource is http://www.guerrillamail.com/ where you can get a temporary e-mail address that expires in fifteen minutes.  It’s great if you have to give out your address in order to check something out, but really don’t want to get a ton of mail from the user.


Lastly for giggles go to http://www.bureauofcommunication.com/ or http://www.careerbuilder.com/monk-e-mail/ and send some fun e-mails to your friends and family


I think that all these web 2.0 applications are what are going to make the difference between ok and great results.  By being involved in social networks and by blogging, you are allowing others to get to know you.  Since we know that word of mouth is the best form of marketing, this really will pay off.  Think of it as sweat equity as opposed to paying someone like me to do it.  It truly is the most economical way to go.


Now, of course, if you do need my help with marketing and PR, do let me know.


Till next week.



Laura Betterly





Here’s another recommendation:

I had the pleasure to first meet Laura while I was at Live365 while she was running PC DJ. I loved the software and thought she did a great job getting the message out about the product and company. After she left PC DJ, Laura took her marketing skills and put them to use starting her own operations. She has a solid grasp of the Internet, how to reach an audience and is never afraid to try something new. She is a solid marketer and a wonderful person to have in your corner – especially when you need results oriented marketing.

A. W.