I've been put into a new position at work for a marketing coordinator. I'm currently under an outsourced director of marketing who is showing me some things and I'm being groomed to be his protege. I'm trying to learn as much about marketing as I can. Are there any good books out there I can buy at a Barnes & Noble or Borders that will allow me to learn the basics about marketing?
Thanks.
One extraordinary marketing teacher is Philip Kotler. He's a college professor whose readable and insightful marketing textbooks are helped a generation of MBAs. Barnes & Noble and Borders will probably have one or more of his books. Subscriptions to Harvard Business Review and The Economist will also you keep up the marketing scene.
There's also an interesting blog that talks about direct marketing in such a fascinating way that you want to sit right down and do a marketing plan based on the ideas that one find there. It's word-jobber.blogspot.com, and you too might find it to be a useful tool.
