I currently ride one of the 400 rickshaws in central London and I am looking to get a new one. They cost a lot of money and I would like a company to purchase the advertising space located in the back for £4000. At this price they will get continuous advertising for 5 years.

What is the best way for me to approach businesses and companies and sell my idea?

Other company currently rent advertising space on the back of a rickshaw for £250 a day!
Your help is much appreciated.

Ask the companies currently renting why they think it is good for them. Then use this as a selling point to their competition.

Also develop your own USP

Also check out your route what type of customers you get, what type of services they would be interested in. When you know this then you can pitch to businesses offering those services etc.

When you make your first million remember me!