What's the difference between majoring in Advertising and majoring in Advertising Design? At Syracuse University they are two different majors. Advertising is in the school of public communications, while advertising design is part of the college of arts and sciences…??
Advertising Design is the creation of the graphic components in advertising, such as illustrations, package details, visual symbols, print ads, TV commercials, direct mail. Generally, artists ("art directors") take this major. It calls for a lot of design work and requires artistic talent.
Advertising is the body of persuasive and informational communications designed to influence the purchasing behavior and/or thought patterns of an audience. Advertising is a marketing tool. Artists (art directors) may major in this, but it is usually majored in by people interested in management, copywriting, and the like.
