When do you not need to market? by Laura Betterly

I have a nutritionist that I see on a regular basis who has pretty much saved my life. He's amazing. I don't know of any one else who can get a result like he does.  The strange thing though is that he doesn't market — at all. You can't find him in the yellow pages. His office and signage is not visible from the street and he doesn't send out postcards. Although he is the source of some of the funniest things I've received via e-mail, he doesn't have a website either. Now, here's the kick. He makes money, has a nice car and house. How can he do this? It breaks every law of marketing, advertising and PR. Is there really no marketing going on here? Well, here's a definition of marketing – the commercial process involved in promoting and selling and distributing a product or service. If he isn't marketing, who is? I'll tell you HIS CLIENTS! So here's the rule: If you have great word of mouth and no real competition, or such a unique and valuable product or service, you don't need to advertise. Word of mouth is the best way to market. So even though it appears that he isn't marketing, his excellent service creates such good will, his patients market for him. I wish we all had such a great reputation. Until next time! 

Posted on May 27, 2007 in Laura Betterly, Marketing

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