Laura Betterly is a no-fluff entrepreneur, agency veteran, and marketing strategist with over two decades in the trenches. She’s the founder of Yada Yada Marketing, a boutique agency that’s helped everyone from local businesses to national brands get results without the BS.

Long before most marketers knew what a Google Map listing was, Laura was teaching local and mobile marketing to over 30,000 business owners. She launched PCDJ, the world’s first dual MP3 player for DJs, landed on the front page of the Wall Street Journal, and was invited to speak in front of the Federal Trade Commission about email marketing and online advertising.

She’s also the creator of Agency Insider, a fast-growing newsletter for agency owners who are tired of chasing trends and ready to scale with strategy, systems, and a healthy dose of sarcasm.

Laura’s roots are as bold as her career—she played guitar in NYC punk clubs in the late ’70s and early ’80s, and still brings that same unapologetic edge to everything she builds. Whether it’s tech, marketing, or calling out hype, she sees the angles most people miss—and isn’t afraid to say what others won’t.