2008 has been a year of unprecedented change in the automotive industry: with declining new vehicle sales, tightened credit markets, and rapidly rising oil prices, it's clear that consumer demand has shifted. These changes require a renewed focus on managing your marketing resources effectively in particular, your media dollars in order to maximize ROI. To help address the fresh challenges facing automotive brand managers, Avinash Kaushik will lead a discussion on how to use Google Analytics …

Duration : 1:5:17

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