An Interview with Kevin Wilke

Meet Kevin Wilke of Nitro Marketing.  He’s a very successful local marketer who teaches others on how to gain local clients.  He was kind enough to sit down with me and talk about how he prospects for new clients.  Enjoy the interview.

Panda and Penguin Recovery is Possible

Now that’s the good news. The bad news is it’s not always easy. The information available is general and non specific. Everyone has an opinion and if you’ve been hit, it’s devastating. Truth of the matter, even if you didn’t get hit, you need to know how to keep your site or any site you…

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Social Media Panel

2013 Marketers Cruise Social Media Panel from Seth Larrabee on Vimeo.   This is a great panel that we did on this years Marketers Cruise.  Enjoy!

Happy Holidays!

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The cost of being excellent

So what is the value of the courses you have taken?

OK, I’m going to go on a bit of a rant here, but I think it’s necessary.

In the last several weeks I have gotten several emails from students feeling it is unfair to have to purchase a newer version of a course or a new course because they had paid for a similar course prior.  I have to tell you, I was a bit offended.  If the author of a course has to go through the trouble of researching the changes, learning the changes, figuring out the changes, rewriting or rerecording the curriculum, etc, don’t you feel they deserve to get paid?  I feel this even more true if it was/is a fairly low cost training and the person has bought it a while ago.

If techniques and technology have changed and it’s not as a result of the author/teacher, you have to look at it  as cost of doing business.  Accountants and Lawyers and any professional have go back to school for continuing education–and guess what?  They pay for this.  The schools that offer continuing education (and let’s face it, there isn’t any profession that doesn’t need continuing professional education) don’t do it for free.  So why should authors/teachers who put their own time, effort and money to learn and distill the new information give it away for free?  You’re right, they shouldn’t.

Seven Tips for Higher Rankings

Since February, it seems almost every few weeks there is another Google update that is changing the search engine rankings. It’s been a wholesale change in how sites are ranked and frankly, it has put many people out of business.

The first update attacked what Google considered unnatural links (meaning a ton of links pointing to a site that seemed unusual in Google’s eyes.)

The next one attacked sites that were not considered high quality. Then there was the update that attacked what was considered over-optimization.

Here are seven tips to help you recover from this.

Google Penguin not a cute furry animal

Google’s Penguin update upset some, but this post explains what it is and what to do to do to rank better in the search engines

5 Local Linkbuilding Ideas For The Post-Penguin/Panda Era

I find it remarkable that there is such a frenzy because of the recent Google Updates.  Search Engine Land has it right–go back to the basics when it comes to Local Marketing.  Check out their article on five things you can do to increase local visibility. See on

Google Translate A good idea

Wish I had this when I was traveling.  Now the mobile version of this will rock.   Google’s free online language translation service instantly translates text and web pages. See on

Penguin Proof?

If you were hit by penguin (ok, bad visual being hit by a penguin) Majestic SEO’s new metrics will show you if you have links in bad neighborhoods and now gives a trust factor that should help with SEO.   Majestic SEO announced a new set of link metrics they came up with that should…

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