I know that nobody LIKES advertising. I agree that the advertising out there sucks and is annoying. So… That's my question.

Assuming that we aren't going to pay for all the web sites we use, how could online advertising be changed to be a better experience for users AND more valuable for advertisers so they want to buy it?

The buyers online use phrases called keywords to search for an item. Thus the advertising that works for both the consumer and the advertiser is the one based on a good keyword research.

In addition, the ads have to portray the product in an unbiased and interesting way. A misrepresentation will neither help the advertiser nor the consumer, because it will be exposed sooner or later. An honest ad will bring repeated sales. More on this subject can be found in the following website: