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How much do advertising usually pay per click while advertising online? I know that depends on the industry and on the product that one is advertising but if one were to advertise an online business, how much is she/he expected to pay per click if chooses the pay-per-click option?

this is up to you…
you can bid from $0.10 to more…
but before that, you must have to know, how much you will get from your product…
be careful of your bid…
if you do wrong, you will waste you money…
if like to know more about PPC, you can go to http://www.hanrz.com/advertising
i am always go to that site for research and i will get some great idea from there…