Google Tech Talks
August 19, 2008
ABSTRACT
Analytics Into Action
Analytics according to Captain Kirk – The original Star Trek series explains many of the principles of analytics and the necessary tools for understanding visitor motivations, segments and website analysis. By looking deeper into the trekkie phenomenon, analysts can better understand how to make website data actionable and enjoyable.
Speaker: Matt Bailey
Duration : 0:51:19
[youtube sQ5DQTR5UfU]
